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Event marketing assistant vs marketing representative

The differences between event marketing assistants and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing representative. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Event marketing assistant vs marketing representative overview

Event Marketing AssistantMarketing Representative
Yearly salary$30,703$47,376
Hourly rate$14.76$22.78
Growth rate19%19%
Number of jobs78,729217,886
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 68%
Average age3737
Years of experience66

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Event marketing assistant vs marketing representative salary

Event marketing assistants and marketing representatives have different pay scales, as shown below.

Event Marketing AssistantMarketing Representative
Average salary$30,703$47,376
Salary rangeBetween $23,000 And $39,000Between $28,000 And $77,000
Highest paying City-New York, NY
Highest paying state-Washington
Best paying company-Amazon
Best paying industry-Finance

Differences between event marketing assistant and marketing representative education

There are a few differences between an event marketing assistant and a marketing representative in terms of educational background:

Event Marketing AssistantMarketing Representative
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Event marketing assistant vs marketing representative demographics

Here are the differences between event marketing assistants' and marketing representatives' demographics:

Event Marketing AssistantMarketing Representative
Average age3737
Gender ratioMale, 26.3% Female, 73.7%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between event marketing assistant and marketing representative duties and responsibilities

Event marketing assistant example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
  • Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
  • Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
  • Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
  • Process and submit MLS listings.
  • Show more

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Event marketing assistant vs marketing representative skills

Common event marketing assistant skills
  • Event Planning, 13%
  • Press Releases, 7%
  • Facebook, 6%
  • Twitter, 5%
  • Trade Shows, 5%
  • Event Logistics, 4%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%

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