General manager, marketing director vs vice president & general manager

Differences between general manager, marketing director and vice president & general manager duties and responsibilities

General manager, marketing director example responsibilities.

• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Administer purchases, inventory, scheduling and payroll.
• Create employee schedules, submit payroll weekly, monitor sales, and arrange ice time slots for customers.
• Implement processes and systems to effectively track, measure and increase marketing channel conversions, program ROI, etc.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
• Develop web-based production tool that tie into ERP system to streamline production and gain instant visibility into production and quality statistics.

Vice president & general manager example responsibilities.

• Process and manage A/P, A/R, and payroll.
• Purchase and implement QuickBooks, manage accounts payable and receivable.
• Manage crude oil operations and traders in Singapore, Tokyo, London and Dallas.
• Manage front of house staff to ensure proper service to dining guests, POS maintenance.
• Implement and achieve ISO 9001certification through management of cross - functional teams for all reporting business units.
• Manage marketing efforts between company and key OEM partners on component branding, channel and product strategy, and business terms.
Show more