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General merchandise manager vs general manager

The differences between general merchandise managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a general merchandise manager and a general manager. Additionally, a general merchandise manager has an average salary of $113,362, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a general merchandise manager include customer service, inventory control and front end. The most important skills for a general manager are customer service, cleanliness, and food safety.

General merchandise manager vs general manager overview

General Merchandise ManagerGeneral Manager
Yearly salary$113,362$71,581
Hourly rate$54.50$34.41
Growth rate6%6%
Number of jobs277,177442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 56%
Average age4444
Years of experience66

General merchandise manager vs general manager salary

General merchandise managers and general managers have different pay scales, as shown below.

General Merchandise ManagerGeneral Manager
Average salary$113,362$71,581
Salary rangeBetween $69,000 And $185,000Between $40,000 And $126,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-NVIDIA
Best paying industry-Manufacturing

Differences between general merchandise manager and general manager education

There are a few differences between a general merchandise manager and a general manager in terms of educational background:

General Merchandise ManagerGeneral Manager
Most common degreeBachelor's Degree, 49%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

General merchandise manager vs general manager demographics

Here are the differences between general merchandise managers' and general managers' demographics:

General Merchandise ManagerGeneral Manager
Average age4444
Gender ratioMale, 45.5% Female, 54.5%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between general merchandise manager and general manager duties and responsibilities

General merchandise manager example responsibilities.

  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Maximize sales in jewelry, electronics, home appliances, and all apparel departments.
  • Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.

General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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General merchandise manager vs general manager skills

Common general merchandise manager skills
  • Customer Service, 26%
  • Inventory Control, 10%
  • Front End, 10%
  • Sales Floor, 8%
  • Loss Prevention, 6%
  • Inventory Management, 5%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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Updated January 8, 2025

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