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The differences between global alliance managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a social media manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Global Alliance Manager | Social Media Manager | |
| Yearly salary | $144,449 | $70,287 |
| Hourly rate | $69.45 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 52,477 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Global alliance managers and social media managers have different pay scales, as shown below.
| Global Alliance Manager | Social Media Manager | |
| Average salary | $144,449 | $70,287 |
| Salary range | Between $103,000 And $201,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a global alliance manager and a social media manager in terms of educational background:
| Global Alliance Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global alliance managers' and social media managers' demographics:
| Global Alliance Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.7% Female, 27.3% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |