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Global alliance manager vs social media manager

The differences between global alliance managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global alliance manager and a social media manager. Additionally, a global alliance manager has an average salary of $144,449, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a global alliance manager include cloud, go-to-market and lead generation. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Global alliance manager vs social media manager overview

Global Alliance ManagerSocial Media Manager
Yearly salary$144,449$70,287
Hourly rate$69.45$33.79
Growth rate10%10%
Number of jobs52,477105,475
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a global alliance manager do?

An alliance manager has one major task: to work with their company to accomplish their objectives with their partners. A global alliance manager must add value to companies in the international market by coordinating alliances. They are expected to protect their company's assets and maximize their long-term value for the company, its partners, and customers. Furthermore, they are expected to produce high-quality leads in marketing strategies.

What does a social media manager do?

Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.

Global alliance manager vs social media manager salary

Global alliance managers and social media managers have different pay scales, as shown below.

Global Alliance ManagerSocial Media Manager
Average salary$144,449$70,287
Salary rangeBetween $103,000 And $201,000Between $50,000 And $98,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Microsoft
Best paying industry-Technology

Differences between global alliance manager and social media manager education

There are a few differences between a global alliance manager and a social media manager in terms of educational background:

Global Alliance ManagerSocial Media Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global alliance manager vs social media manager demographics

Here are the differences between global alliance managers' and social media managers' demographics:

Global Alliance ManagerSocial Media Manager
Average age3939
Gender ratioMale, 72.7% Female, 27.3%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global alliance manager and social media manager duties and responsibilities

Global alliance manager example responsibilities.

  • Manage relationships with global independent software vendors (ISVs) to maximize revenue for technologies and products.
  • Coordinate speaker training and development programs, facilitate executive coaching sessions and manage logistics for speaker preparation.
  • Participate on other cross-functional teams to provide privacy advice for personal information governance, and new system or platform implementation.
  • Develop IP licensing policies, procedures and standard contracts for inbound and outbound IP licensing.
  • Establish executive and vendor relationship management goals and determine spend for MDF dollars.
  • Secure financial support for sales strategy through development of differentiate selling model and ROI assessment.

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Global alliance manager vs social media manager skills

Common global alliance manager skills
  • Cloud, 14%
  • Go-To-Market, 13%
  • Lead Generation, 7%
  • Strategic Alliances, 6%
  • Revenue Targets, 6%
  • Sales Pipeline, 6%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

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