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The differences between global brand managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and an associate brand manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Global Brand Manager | Associate Brand Manager | |
| Yearly salary | $114,380 | $95,925 |
| Hourly rate | $54.99 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Global brand managers and associate brand managers have different pay scales, as shown below.
| Global Brand Manager | Associate Brand Manager | |
| Average salary | $114,380 | $95,925 |
| Salary range | Between $86,000 And $151,000 | Between $67,000 And $137,000 |
| Highest paying City | Pawtucket, RI | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a global brand manager and an associate brand manager in terms of educational background:
| Global Brand Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and associate brand managers' demographics:
| Global Brand Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |