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The differences between global brand managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a brand marketing manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Global Brand Manager | Brand Marketing Manager | |
| Yearly salary | $114,380 | $91,940 |
| Hourly rate | $54.99 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Global brand managers and brand marketing managers have different pay scales, as shown below.
| Global Brand Manager | Brand Marketing Manager | |
| Average salary | $114,380 | $91,940 |
| Salary range | Between $86,000 And $151,000 | Between $64,000 And $131,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a global brand manager and a brand marketing manager in terms of educational background:
| Global Brand Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and brand marketing managers' demographics:
| Global Brand Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |