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The differences between global brand managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a category manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $102,035 average annual salary of a category manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.
| Global Brand Manager | Category Manager | |
| Yearly salary | $114,380 | $102,035 |
| Hourly rate | $54.99 | $49.06 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 108,424 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.
Global brand managers and category managers have different pay scales, as shown below.
| Global Brand Manager | Category Manager | |
| Average salary | $114,380 | $102,035 |
| Salary range | Between $86,000 And $151,000 | Between $74,000 And $138,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a global brand manager and a category manager in terms of educational background:
| Global Brand Manager | Category Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 74% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and category managers' demographics:
| Global Brand Manager | Category Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |