Post job

Global brand manager vs content manager

The differences between global brand managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a content manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Global brand manager vs content manager overview

Global Brand ManagerContent Manager
Yearly salary$114,380$75,124
Hourly rate$54.99$36.12
Growth rate10%10%
Number of jobs96,013108,058
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a global brand manager do?

Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Global brand manager vs content manager salary

Global brand managers and content managers have different pay scales, as shown below.

Global Brand ManagerContent Manager
Average salary$114,380$75,124
Salary rangeBetween $86,000 And $151,000Between $50,000 And $111,000
Highest paying CityPawtucket, RISan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyMetaMeta
Best paying industryManufacturingTechnology

Differences between global brand manager and content manager education

There are a few differences between a global brand manager and a content manager in terms of educational background:

Global Brand ManagerContent Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorMarketingEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global brand manager vs content manager demographics

Here are the differences between global brand managers' and content managers' demographics:

Global Brand ManagerContent Manager
Average age3939
Gender ratioMale, 44.6% Female, 55.4%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global brand manager and content manager duties and responsibilities

Global brand manager example responsibilities.

  • Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Increase social traffic and conversion KPIs with target SEO strategies.
  • Alleviate marketing team editing time by training internal sales assistants on PowerPoint slide design and company branding standards.
  • Provide ROI analysis to support recommendations.
  • Develop unique marketing programs that maximize return-on-investment (ROI) and raise brand awareness.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Global brand manager vs content manager skills

Common global brand manager skills
  • Brand Management, 8%
  • Market Research, 7%
  • Project Management, 6%
  • Global Brand Strategy, 5%
  • Brand Marketing, 5%
  • Brand Positioning, 4%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

Browse executive management jobs