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Global brand manager vs manager, strategy

The differences between global brand managers and managers, strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a manager, strategy. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $109,831 average annual salary of a manager, strategy.

The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a manager, strategy are project management, portfolio, and client facing.

Global brand manager vs manager, strategy overview

Global Brand ManagerManager, Strategy
Yearly salary$114,380$109,831
Hourly rate$54.99$52.80
Growth rate10%10%
Number of jobs96,013148,326
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 65%
Average age3939
Years of experience1010

What does a global brand manager do?

Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

Global brand manager vs manager, strategy salary

Global brand managers and managers, strategy have different pay scales, as shown below.

Global Brand ManagerManager, Strategy
Average salary$114,380$109,831
Salary rangeBetween $86,000 And $151,000Between $78,000 And $152,000
Highest paying CityPawtucket, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMcKinsey & Company Inc
Best paying industryManufacturingTechnology

Differences between global brand manager and manager, strategy education

There are a few differences between a global brand manager and a manager, strategy in terms of educational background:

Global Brand ManagerManager, Strategy
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 65%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global brand manager vs manager, strategy demographics

Here are the differences between global brand managers' and managers, strategy' demographics:

Global Brand ManagerManager, Strategy
Average age3939
Gender ratioMale, 44.6% Female, 55.4%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global brand manager and manager, strategy duties and responsibilities

Global brand manager example responsibilities.

  • Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Increase social traffic and conversion KPIs with target SEO strategies.
  • Alleviate marketing team editing time by training internal sales assistants on PowerPoint slide design and company branding standards.
  • Provide ROI analysis to support recommendations.
  • Develop unique marketing programs that maximize return-on-investment (ROI) and raise brand awareness.
  • Show more

Manager, strategy example responsibilities.

  • Lead a scrum team by providing the larger picture and project goal.
  • Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
  • Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
  • Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
  • Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
  • Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.
  • Show more

Global brand manager vs manager, strategy skills

Common global brand manager skills
  • Brand Management, 8%
  • Market Research, 7%
  • Project Management, 6%
  • Global Brand Strategy, 5%
  • Brand Marketing, 5%
  • Brand Positioning, 4%
Common manager, strategy skills
  • Project Management, 9%
  • Portfolio, 6%
  • Client Facing, 6%
  • Business Development, 4%
  • Digital Marketing, 4%
  • Market Research, 3%

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