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The differences between global brand managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a media manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Global Brand Manager | Media Manager | |
| Yearly salary | $114,380 | $96,475 |
| Hourly rate | $54.99 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Global brand managers and media managers have different pay scales, as shown below.
| Global Brand Manager | Media Manager | |
| Average salary | $114,380 | $96,475 |
| Salary range | Between $86,000 And $151,000 | Between $66,000 And $140,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Automotive |
There are a few differences between a global brand manager and a media manager in terms of educational background:
| Global Brand Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and media managers' demographics:
| Global Brand Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |