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The differences between global brand managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a merchandising manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Global Brand Manager | Merchandising Manager | |
| Yearly salary | $114,380 | $86,346 |
| Hourly rate | $54.99 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Global brand managers and merchandising managers have different pay scales, as shown below.
| Global Brand Manager | Merchandising Manager | |
| Average salary | $114,380 | $86,346 |
| Salary range | Between $86,000 And $151,000 | Between $64,000 And $116,000 |
| Highest paying City | Pawtucket, RI | Woonsocket, RI |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Meta | Roku |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a global brand manager and a merchandising manager in terms of educational background:
| Global Brand Manager | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 65% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and merchandising managers' demographics:
| Global Brand Manager | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |