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The differences between global brand managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a planning manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $98,486 average annual salary of a planning manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Global Brand Manager | Planning Manager | |
| Yearly salary | $114,380 | $98,486 |
| Hourly rate | $54.99 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Global brand managers and planning managers have different pay scales, as shown below.
| Global Brand Manager | Planning Manager | |
| Average salary | $114,380 | $98,486 |
| Salary range | Between $86,000 And $151,000 | Between $71,000 And $135,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | ZS |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a global brand manager and a planning manager in terms of educational background:
| Global Brand Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and planning managers' demographics:
| Global Brand Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |