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The differences between global brand managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a product manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $111,729 average annual salary of a product manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a product manager are product management, QA, and product strategy.
| Global Brand Manager | Product Manager | |
| Yearly salary | $114,380 | $111,729 |
| Hourly rate | $54.99 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Global brand managers and product managers have different pay scales, as shown below.
| Global Brand Manager | Product Manager | |
| Average salary | $114,380 | $111,729 |
| Salary range | Between $86,000 And $151,000 | Between $81,000 And $152,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a global brand manager and a product manager in terms of educational background:
| Global Brand Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and product managers' demographics:
| Global Brand Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |