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The differences between global brand managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a product marketing manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Global Brand Manager | Product Marketing Manager | |
| Yearly salary | $114,380 | $112,220 |
| Hourly rate | $54.99 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Global brand managers and product marketing managers have different pay scales, as shown below.
| Global Brand Manager | Product Marketing Manager | |
| Average salary | $114,380 | $112,220 |
| Salary range | Between $86,000 And $151,000 | Between $83,000 And $149,000 |
| Highest paying City | Pawtucket, RI | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a global brand manager and a product marketing manager in terms of educational background:
| Global Brand Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and product marketing managers' demographics:
| Global Brand Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |