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The differences between global brand managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a regional marketing manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Global Brand Manager | Regional Marketing Manager | |
| Yearly salary | $114,380 | $85,217 |
| Hourly rate | $54.99 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Global brand managers and regional marketing managers have different pay scales, as shown below.
| Global Brand Manager | Regional Marketing Manager | |
| Average salary | $114,380 | $85,217 |
| Salary range | Between $86,000 And $151,000 | Between $62,000 And $116,000 |
| Highest paying City | Pawtucket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | AbbVie |
| Best paying industry | Manufacturing | Construction |
There are a few differences between a global brand manager and a regional marketing manager in terms of educational background:
| Global Brand Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and regional marketing managers' demographics:
| Global Brand Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |