Post job

Global brand manager vs revenue manager

The differences between global brand managers and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a revenue manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $86,270 average annual salary of a revenue manager.

The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.

Global brand manager vs revenue manager overview

Global Brand ManagerRevenue Manager
Yearly salary$114,380$86,270
Hourly rate$54.99$41.48
Growth rate10%10%
Number of jobs96,013110,405
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does a global brand manager do?

Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

Global brand manager vs revenue manager salary

Global brand managers and revenue managers have different pay scales, as shown below.

Global Brand ManagerRevenue Manager
Average salary$114,380$86,270
Salary rangeBetween $86,000 And $151,000Between $59,000 And $124,000
Highest paying CityPawtucket, RINovato, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMeta
Best paying industryManufacturingTechnology

Differences between global brand manager and revenue manager education

There are a few differences between a global brand manager and a revenue manager in terms of educational background:

Global Brand ManagerRevenue Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 63%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global brand manager vs revenue manager demographics

Here are the differences between global brand managers' and revenue managers' demographics:

Global Brand ManagerRevenue Manager
Average age3939
Gender ratioMale, 44.6% Female, 55.4%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global brand manager and revenue manager duties and responsibilities

Global brand manager example responsibilities.

  • Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Increase social traffic and conversion KPIs with target SEO strategies.
  • Alleviate marketing team editing time by training internal sales assistants on PowerPoint slide design and company branding standards.
  • Provide ROI analysis to support recommendations.
  • Develop unique marketing programs that maximize return-on-investment (ROI) and raise brand awareness.
  • Show more

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Global brand manager vs revenue manager skills

Common global brand manager skills
  • Brand Management, 8%
  • Market Research, 7%
  • Project Management, 6%
  • Global Brand Strategy, 5%
  • Brand Marketing, 5%
  • Brand Positioning, 4%
Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%

Browse executive management jobs