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The differences between global brand managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a sales and marketing manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Global Brand Manager | Sales And Marketing Manager | |
| Yearly salary | $114,380 | $81,953 |
| Hourly rate | $54.99 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Global brand managers and sales and marketing managers have different pay scales, as shown below.
| Global Brand Manager | Sales And Marketing Manager | |
| Average salary | $114,380 | $81,953 |
| Salary range | Between $86,000 And $151,000 | Between $43,000 And $154,000 |
| Highest paying City | Pawtucket, RI | Yonkers, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a global brand manager and a sales and marketing manager in terms of educational background:
| Global Brand Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and sales and marketing managers' demographics:
| Global Brand Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |