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The differences between global brand managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global brand manager and a web manager. Additionally, a global brand manager has an average salary of $114,380, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a global brand manager include brand management, market research and project management. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Global Brand Manager | Web Manager | |
| Yearly salary | $114,380 | $82,696 |
| Hourly rate | $54.99 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,013 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market. These managers must align their development and marketing strategy by conducting meetings with product teams and other key stakeholders. They are required to provide creative direction and leadership so that they can maximize brand equity. Global brand managers must also coordinate international market research activities to track competitors and create business strategies.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Global brand managers and web managers have different pay scales, as shown below.
| Global Brand Manager | Web Manager | |
| Average salary | $114,380 | $82,696 |
| Salary range | Between $86,000 And $151,000 | Between $54,000 And $125,000 |
| Highest paying City | Pawtucket, RI | San Jose, CA |
| Highest paying state | Rhode Island | Hawaii |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | - |
There are a few differences between a global brand manager and a web manager in terms of educational background:
| Global Brand Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global brand managers' and web managers' demographics:
| Global Brand Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.6% Female, 55.4% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |