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Group sales manager vs route sales manager

The differences between group sales managers and route sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a group sales manager and a route sales manager. Additionally, a group sales manager has an average salary of $52,423, which is higher than the $48,830 average annual salary of a route sales manager.

The top three skills for a group sales manager include booking, trade shows and site inspections. The most important skills for a route sales manager are food service, sales territory, and sales route.

Group sales manager vs route sales manager overview

Group Sales ManagerRoute Sales Manager
Yearly salary$52,423$48,830
Hourly rate$25.20$23.48
Growth rate5%5%
Number of jobs104,735112,342
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 38%
Average age4646
Years of experience88

What does a group sales manager do?

A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.

What does a route sales manager do?

A route sales manager is responsible for monitoring the performance of the sales staff within their designated areas, ensuring the adherence to sales goals and objectives efficiently, and providing the highest satisfaction to the customers. Route sales managers develop strategic procedures for marketing campaigns, identifying business opportunities to generate more revenue resources, and increase the company's profitability. They also conduct sales training and programs for the staff to maximize productivity and enhance their sales skills. A route sales manager analyzes sales reports and evaluates customers' needs by studying market trends.

Group sales manager vs route sales manager salary

Group sales managers and route sales managers have different pay scales, as shown below.

Group Sales ManagerRoute Sales Manager
Average salary$52,423$48,830
Salary rangeBetween $31,000 And $86,000Between $42,000 And $56,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyEaton-
Best paying industryHospitality-

Differences between group sales manager and route sales manager education

There are a few differences between a group sales manager and a route sales manager in terms of educational background:

Group Sales ManagerRoute Sales Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Group sales manager vs route sales manager demographics

Here are the differences between group sales managers' and route sales managers' demographics:

Group Sales ManagerRoute Sales Manager
Average age4646
Gender ratioMale, 40.2% Female, 59.8%Male, 93.7% Female, 6.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between group sales manager and route sales manager duties and responsibilities

Group sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Maximize yield management opportunities by maintaining consistent verbal and written communication with clients and consistently booking repeat business.
  • Secure business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone.
  • Conduct tastings and wine pairings, making recommendations base on client's needs, budget, etc.
  • Introduce a wine seminar for servers, strengthening knowledge of offerings, which dramatically increase wine sales.
  • Prepare function space contracts, BEOs, and propose menus base on the function type, size, and client budget.
  • Show more

Route sales manager example responsibilities.

  • Prospect and cold-cal commercial locations, building relationships with distributors and manufacturer representatives to leverage internal leads.
  • Maintain medical card and CDL license.
  • Obtain a CDL license and drive a truck with a fifth wheel trailer and maintain that vehicle effectively.
  • Represent a complete line of paper and janitorial supplies to wholesale distributors, service established accounts and develop new business partners.
  • Develop & execute DSD system including tracking and development tools.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Group sales manager vs route sales manager skills

Common group sales manager skills
  • Booking, 10%
  • Trade Shows, 8%
  • Site Inspections, 8%
  • Market Trends, 6%
  • Sales Presentations, 4%
  • Delphi, 4%
Common route sales manager skills
  • Food Service, 46%
  • Sales Territory, 24%
  • Sales Route, 5%
  • Delivery Route, 4%
  • CDL, 4%
  • Ecolab, 2%

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