Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between heads of marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and an assistant marketing manager. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Head Of Marketing | Assistant Marketing Manager | |
| Yearly salary | $137,829 | $94,094 |
| Hourly rate | $66.26 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Heads of marketing and assistant marketing managers have different pay scales, as shown below.
| Head Of Marketing | Assistant Marketing Manager | |
| Average salary | $137,829 | $94,094 |
| Salary range | Between $93,000 And $203,000 | Between $64,000 And $136,000 |
| Highest paying City | Seattle, WA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Media | Finance |
There are a few differences between a head of marketing and an assistant marketing manager in terms of educational background:
| Head Of Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and assistant marketing managers' demographics:
| Head Of Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |