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The differences between heads of marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a marketing account manager. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Head Of Marketing | Marketing Account Manager | |
| Yearly salary | $137,829 | $67,983 |
| Hourly rate | $66.26 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Heads of marketing and marketing account managers have different pay scales, as shown below.
| Head Of Marketing | Marketing Account Manager | |
| Average salary | $137,829 | $67,983 |
| Salary range | Between $93,000 And $203,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a head of marketing and a marketing account manager in terms of educational background:
| Head Of Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and marketing account managers' demographics:
| Head Of Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |