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The differences between heads of marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a marketing manager. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Head Of Marketing | Marketing Manager | |
| Yearly salary | $137,829 | $104,550 |
| Hourly rate | $66.26 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Heads of marketing and marketing managers have different pay scales, as shown below.
| Head Of Marketing | Marketing Manager | |
| Average salary | $137,829 | $104,550 |
| Salary range | Between $93,000 And $203,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a head of marketing and a marketing manager in terms of educational background:
| Head Of Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and marketing managers' demographics:
| Head Of Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |