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The differences between heads of marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a marketing supervisor. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Head Of Marketing | Marketing Supervisor | |
| Yearly salary | $137,829 | $64,304 |
| Hourly rate | $66.26 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Heads of marketing and marketing supervisors have different pay scales, as shown below.
| Head Of Marketing | Marketing Supervisor | |
| Average salary | $137,829 | $64,304 |
| Salary range | Between $93,000 And $203,000 | Between $45,000 And $90,000 |
| Highest paying City | Seattle, WA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Media | Retail |
There are a few differences between a head of marketing and a marketing supervisor in terms of educational background:
| Head Of Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and marketing supervisors' demographics:
| Head Of Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |