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The differences between heads of marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.
| Head Of Marketing | Senior Director Of Marketing | |
| Yearly salary | $137,829 | $159,916 |
| Hourly rate | $66.26 | $76.88 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 106,180 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Heads of marketing and senior directors of marketing have different pay scales, as shown below.
| Head Of Marketing | Senior Director Of Marketing | |
| Average salary | $137,829 | $159,916 |
| Salary range | Between $93,000 And $203,000 | Between $112,000 And $226,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Washington Prime Group |
| Best paying industry | Media | Media |
There are a few differences between a head of marketing and a senior director of marketing in terms of educational background:
| Head Of Marketing | Senior Director Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and senior directors of marketing' demographics:
| Head Of Marketing | Senior Director Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 57.9% Female, 42.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |