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The differences between heads of marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a senior product marketing manager. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Head Of Marketing | Senior Product Marketing Manager | |
| Yearly salary | $137,829 | $128,471 |
| Hourly rate | $66.26 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Heads of marketing and senior product marketing managers have different pay scales, as shown below.
| Head Of Marketing | Senior Product Marketing Manager | |
| Average salary | $137,829 | $128,471 |
| Salary range | Between $93,000 And $203,000 | Between $97,000 And $168,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Roku |
| Best paying industry | Media | Technology |
There are a few differences between a head of marketing and a senior product marketing manager in terms of educational background:
| Head Of Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and senior product marketing managers' demographics:
| Head Of Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |