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The differences between heads of marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Head Of Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $137,829 | $200,351 |
| Hourly rate | $66.26 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Heads of marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Head Of Marketing | Senior Vice President Of Marketing | |
| Average salary | $137,829 | $200,351 |
| Salary range | Between $93,000 And $203,000 | Between $121,000 And $330,000 |
| Highest paying City | Seattle, WA | Waltham, MA |
| Highest paying state | Washington | Massachusetts |
| Best paying company | Meta | Audubon Nature Institute |
| Best paying industry | Media | Manufacturing |
There are a few differences between a head of marketing and a senior vice president of marketing in terms of educational background:
| Head Of Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and senior vice presidents of marketing' demographics:
| Head Of Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |