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Insurance broker vs sales producer

The differences between insurance brokers and sales producers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance broker has an average salary of $94,006, which is higher than the $51,287 average annual salary of a sales producer.

The top three skills for an insurance broker include customer service, life insurance products and lead generation. The most important skills for a sales producer are insurance products, strong work ethic, and business relationships.

Insurance broker vs sales producer overview

Insurance BrokerSales Producer
Yearly salary$94,006$51,287
Hourly rate$45.20$24.66
Growth rate6%6%
Number of jobs38,40341,951
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 60%
Average age4646
Years of experience--

What does an insurance broker do?

Insurance brokers are responsible for assisting clients to determine their liability risks and in selecting the appropriate policies for their family, home, business, or automobile to ensure their protection. They direct clients in creating a sound decision and supply them with a variety of quotes that best suit their needs. Their duties include demonstrating the benefits, terms, conditions, and suspension for a number of participating insurance policies. Also, they may negotiate lesser rates for their clients and continue in guiding these clients in technical issues like filing a claim or changing their insurance coverage.

What does a sales producer do?

A sales producer is responsible for performing sales calls and administering all leads. You will be responsible for preparing the policies aimed at sales procedures and developing the necessary sales documents. Other responsibilities include making sure that all sales personnel adhere to all policies and procedures, coordinating with customers about policy expiration dates, and maintaining strong and long-lasting relationships with customers. As a sales producer, you will be responsible for managing prospective sale campaigns and managing all correspondence with both prospective and existing clients.

Insurance broker vs sales producer salary

Insurance brokers and sales producers have different pay scales, as shown below.

Insurance BrokerSales Producer
Average salary$94,006$51,287
Salary rangeBetween $62,000 And $141,000Between $24,000 And $107,000
Highest paying CityBirmingham, ALArlington, MA
Highest paying stateWashingtonMassachusetts
Best paying companyLiberty Mutual InsuranceCochrane & Company
Best paying industryInsurance-

Differences between insurance broker and sales producer education

There are a few differences between an insurance broker and a sales producer in terms of educational background:

Insurance BrokerSales Producer
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 60%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Insurance broker vs sales producer demographics

Here are the differences between insurance brokers' and sales producers' demographics:

Insurance BrokerSales Producer
Average age4646
Gender ratioMale, 62.5% Female, 37.5%Male, 53.2% Female, 46.8%
Race ratioBlack or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.9% Asian, 4.9% White, 66.2% American Indian and Alaska Native, 0.1%Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%
LGBT Percentage7%7%

Differences between insurance broker and sales producer duties and responsibilities

Insurance broker example responsibilities.

  • Used consultative upselling techniques to provide leads
  • Work as an independent financial planner selling life insurance and annuities to individuals and families
  • Facilitate communications between doctors, hospitals, third party insurance companies and patients to obtain and verify patient billing information.
  • Deliver on the GEICO promise to customers by solving problems and giving competent insurance advice in a courteous and proficient manner.

Sales producer example responsibilities.

  • Sell auto, home, boat, motorcycle and other specialty lines via leads, telemarketing, walk-ins, etc.
  • Generate production and leads through telemarketing sales.
  • Offer to clients annuities and other insurance products.
  • Learned and sell diverse health, life and Medicare insurance product line
  • Produce client's needs analysis and financial planning for retirement and annuities.
  • Help explain to potential prospects there rights and entitlements when electing a Medicare supplement.
  • Show more

Insurance broker vs sales producer skills

Common insurance broker skills
  • Customer Service, 11%
  • Life Insurance Products, 8%
  • Lead Generation, 8%
  • Financial Resources, 8%
  • Annuities, 8%
  • Insurance Carriers, 6%
Common sales producer skills
  • Insurance Products, 13%
  • Strong Work Ethic, 10%
  • Business Relationships, 8%
  • Insurance Sales, 6%
  • Cross-Selling, 5%
  • Lead Generation, 5%