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Lead associate vs sales associate/manager

The differences between lead associates and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead associate and a sales associate/manager. Additionally, a lead associate has an average salary of $54,903, which is higher than the $41,412 average annual salary of a sales associate/manager.

The top three skills for a lead associate include PET, leadership and POS. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Lead associate vs sales associate/manager overview

Lead AssociateSales Associate/Manager
Yearly salary$54,903$41,412
Hourly rate$26.40$19.91
Growth rate-5%
Number of jobs188,353318,977
Job satisfaction--
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a lead associate do?

The duties of a lead associate depend on one's line of work or industry of employment. In a retail setting, their responsibilities revolve around performing research and analysis to identify new business opportunities, devising strategies to optimize sales, and reaching out to clients through calls and correspondence. A lead associate may offer products and services to potential clients, answer inquiries, conduct demonstrations, process payments, arrange billing plans, and perform follow-up calls. Furthermore, they may also handle issues and concerns, resolving them in adherence to the company's policies and regulations.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Lead associate vs sales associate/manager salary

Lead associates and sales associate/managers have different pay scales, as shown below.

Lead AssociateSales Associate/Manager
Average salary$54,903$41,412
Salary rangeBetween $25,000 And $117,000Between $30,000 And $55,000
Highest paying CityBoston, MASalem, VA
Highest paying stateRhode IslandMassachusetts
Best paying companyMcKinsey & Company IncGoogle
Best paying industry-Manufacturing

Differences between lead associate and sales associate/manager education

There are a few differences between a lead associate and a sales associate/manager in terms of educational background:

Lead AssociateSales Associate/Manager
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Lead associate vs sales associate/manager demographics

Here are the differences between lead associates' and sales associate/managers' demographics:

Lead AssociateSales Associate/Manager
Average age4343
Gender ratioMale, 44.8% Female, 55.2%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.9% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between lead associate and sales associate/manager duties and responsibilities

Lead associate example responsibilities.

  • Lead the review and overhaul of the QA and configuration management processes for the IPPS-A program.
  • Manage and care for all pets including: pet counts, medicating, cleaning, and selling.
  • Administer SharePoint server to include managing users and group on site to control large scale enterprise projects.
  • Manage and delegate over lumber-building materials department including millwork department.
  • Communicate team challenges and support strategic project management plans during daily leadership meetings; disseminate strategies and information to the team.
  • Solve customer service and billing issues and troubleshoot equipment for customers.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Lead associate vs sales associate/manager skills

Common lead associate skills
  • PET, 31%
  • Leadership, 22%
  • POS, 8%
  • Cleanliness, 7%
  • Sales Floor, 7%
  • HR, 3%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%