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Lead associate vs store sales associate

The differences between lead associates and store sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a lead associate and a store sales associate. Additionally, a lead associate has an average salary of $54,903, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a lead associate include PET, leadership and POS. The most important skills for a store sales associate are sales floor, POS, and product knowledge.

Lead associate vs store sales associate overview

Lead AssociateStore Sales Associate
Yearly salary$54,903$30,284
Hourly rate$26.40$14.56
Growth rate--
Number of jobs188,353524,877
Job satisfaction--
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 47%
Average age4343
Years of experience66

What does a lead associate do?

The duties of a lead associate depend on one's line of work or industry of employment. In a retail setting, their responsibilities revolve around performing research and analysis to identify new business opportunities, devising strategies to optimize sales, and reaching out to clients through calls and correspondence. A lead associate may offer products and services to potential clients, answer inquiries, conduct demonstrations, process payments, arrange billing plans, and perform follow-up calls. Furthermore, they may also handle issues and concerns, resolving them in adherence to the company's policies and regulations.

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

Lead associate vs store sales associate salary

Lead associates and store sales associates have different pay scales, as shown below.

Lead AssociateStore Sales Associate
Average salary$54,903$30,284
Salary rangeBetween $25,000 And $117,000Between $23,000 And $39,000
Highest paying CityBoston, MAElizabeth, NJ
Highest paying stateRhode IslandNew Jersey
Best paying companyMcKinsey & Company IncRooms To Go
Best paying industry-Hospitality

Differences between lead associate and store sales associate education

There are a few differences between a lead associate and a store sales associate in terms of educational background:

Lead AssociateStore Sales Associate
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 47%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Lead associate vs store sales associate demographics

Here are the differences between lead associates' and store sales associates' demographics:

Lead AssociateStore Sales Associate
Average age4343
Gender ratioMale, 44.8% Female, 55.2%Male, 40.7% Female, 59.3%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.9% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between lead associate and store sales associate duties and responsibilities

Lead associate example responsibilities.

  • Lead the review and overhaul of the QA and configuration management processes for the IPPS-A program.
  • Manage and care for all pets including: pet counts, medicating, cleaning, and selling.
  • Administer SharePoint server to include managing users and group on site to control large scale enterprise projects.
  • Manage and delegate over lumber-building materials department including millwork department.
  • Communicate team challenges and support strategic project management plans during daily leadership meetings; disseminate strategies and information to the team.
  • Solve customer service and billing issues and troubleshoot equipment for customers.
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Store sales associate example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Earn management trust by serving as keyholder, responsibly opening and closing the store.
  • Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
  • Utilize the company's POS system to cash customers out or administer returns to the store.
  • Work as a sales associate and keyholder throughout the summer and a bit of the school year.
  • Help customers choose jewelry, pierce ears, open and close out register, set up displays.
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Lead associate vs store sales associate skills

Common lead associate skills
  • PET, 31%
  • Leadership, 22%
  • POS, 8%
  • Cleanliness, 7%
  • Sales Floor, 7%
  • HR, 3%
Common store sales associate skills
  • Sales Floor, 20%
  • POS, 10%
  • Product Knowledge, 10%
  • Store Sales, 8%
  • Customer Service, 6%
  • Stock Room, 5%