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The differences between managers, competitive intelligence and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Manager, Competitive Intelligence | Brand Manager | |
| Yearly salary | $68,283 | $97,789 |
| Hourly rate | $32.83 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Managers, competitive intelligence and brand managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Brand Manager | |
| Average salary | $68,283 | $97,789 |
| Salary range | Between $33,000 And $139,000 | Between $72,000 And $131,000 |
| Highest paying City | Boston, MA | Parsippany-Troy Hills, NJ |
| Highest paying state | Massachusetts | Rhode Island |
| Best paying company | Pepper Hamilton | Meta |
| Best paying industry | - | Manufacturing |
There are a few differences between a manager, competitive intelligence and a brand manager in terms of educational background:
| Manager, Competitive Intelligence | Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and brand managers' demographics:
| Manager, Competitive Intelligence | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |