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Manager, competitive intelligence vs category manager

The differences between managers, competitive intelligence and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a category manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.

The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Manager, competitive intelligence vs category manager overview

Manager, Competitive IntelligenceCategory Manager
Yearly salary$68,283$102,035
Hourly rate$32.83$49.06
Growth rate10%10%
Number of jobs39,560108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a manager, competitive intelligence do?

The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Manager, competitive intelligence vs category manager salary

Managers, competitive intelligence and category managers have different pay scales, as shown below.

Manager, Competitive IntelligenceCategory Manager
Average salary$68,283$102,035
Salary rangeBetween $33,000 And $139,000Between $74,000 And $138,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateMassachusettsNevada
Best paying companyPepper HamiltonMcKinsey & Company Inc
Best paying industry-Manufacturing

Differences between manager, competitive intelligence and category manager education

There are a few differences between a manager, competitive intelligence and a category manager in terms of educational background:

Manager, Competitive IntelligenceCategory Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, competitive intelligence vs category manager demographics

Here are the differences between managers, competitive intelligence' and category managers' demographics:

Manager, Competitive IntelligenceCategory Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, competitive intelligence and category manager duties and responsibilities

Manager, competitive intelligence example responsibilities.

  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
  • Show more

Manager, competitive intelligence vs category manager skills

Common manager, competitive intelligence skills
  • Market Research, 10%
  • Competitive Landscape, 9%
  • Competitive Analysis, 6%
  • Project Management, 5%
  • Market Trends, 5%
  • Cloud, 5%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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