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Manager, competitive intelligence vs content manager

The differences between managers, competitive intelligence and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.

The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Manager, competitive intelligence vs content manager overview

Manager, Competitive IntelligenceContent Manager
Yearly salary$68,283$75,124
Hourly rate$32.83$36.12
Growth rate10%10%
Number of jobs39,560108,058
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a manager, competitive intelligence do?

The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Manager, competitive intelligence vs content manager salary

Managers, competitive intelligence and content managers have different pay scales, as shown below.

Manager, Competitive IntelligenceContent Manager
Average salary$68,283$75,124
Salary rangeBetween $33,000 And $139,000Between $50,000 And $111,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateMassachusettsWashington
Best paying companyPepper HamiltonMeta
Best paying industry-Technology

Differences between manager, competitive intelligence and content manager education

There are a few differences between a manager, competitive intelligence and a content manager in terms of educational background:

Manager, Competitive IntelligenceContent Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, competitive intelligence vs content manager demographics

Here are the differences between managers, competitive intelligence' and content managers' demographics:

Manager, Competitive IntelligenceContent Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, competitive intelligence and content manager duties and responsibilities

Manager, competitive intelligence example responsibilities.

  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Manager, competitive intelligence vs content manager skills

Common manager, competitive intelligence skills
  • Market Research, 10%
  • Competitive Landscape, 9%
  • Competitive Analysis, 6%
  • Project Management, 5%
  • Market Trends, 5%
  • Cloud, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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