Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, competitive intelligence and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Manager, Competitive Intelligence | Marketing Director | |
| Yearly salary | $68,283 | $114,906 |
| Hourly rate | $32.83 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Managers, competitive intelligence and marketing directors have different pay scales, as shown below.
| Manager, Competitive Intelligence | Marketing Director | |
| Average salary | $68,283 | $114,906 |
| Salary range | Between $33,000 And $139,000 | Between $68,000 And $193,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Pepper Hamilton | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a manager, competitive intelligence and a marketing director in terms of educational background:
| Manager, Competitive Intelligence | Marketing Director | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and marketing directors' demographics:
| Manager, Competitive Intelligence | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |