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The differences between managers, competitive intelligence and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Manager, Competitive Intelligence | Marketing Manager | |
| Yearly salary | $68,283 | $104,550 |
| Hourly rate | $32.83 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Managers, competitive intelligence and marketing managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Marketing Manager | |
| Average salary | $68,283 | $104,550 |
| Salary range | Between $33,000 And $139,000 | Between $71,000 And $153,000 |
| Highest paying City | Boston, MA | Menlo Park, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Pepper Hamilton | Meta |
| Best paying industry | - | Technology |
There are a few differences between a manager, competitive intelligence and a marketing manager in terms of educational background:
| Manager, Competitive Intelligence | Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and marketing managers' demographics:
| Manager, Competitive Intelligence | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |