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The differences between managers, competitive intelligence and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Manager, Competitive Intelligence | Media Manager | |
| Yearly salary | $68,283 | $96,475 |
| Hourly rate | $32.83 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Managers, competitive intelligence and media managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Media Manager | |
| Average salary | $68,283 | $96,475 |
| Salary range | Between $33,000 And $139,000 | Between $66,000 And $140,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | Pennsylvania |
| Best paying company | Pepper Hamilton | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a manager, competitive intelligence and a media manager in terms of educational background:
| Manager, Competitive Intelligence | Media Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and media managers' demographics:
| Manager, Competitive Intelligence | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |