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The differences between managers, competitive intelligence and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Manager, Competitive Intelligence | Online Marketing Manager | |
| Yearly salary | $68,283 | $96,212 |
| Hourly rate | $32.83 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Managers, competitive intelligence and online marketing managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Online Marketing Manager | |
| Average salary | $68,283 | $96,212 |
| Salary range | Between $33,000 And $139,000 | Between $69,000 And $133,000 |
| Highest paying City | Boston, MA | San Francisco, CA |
| Highest paying state | Massachusetts | Washington |
| Best paying company | Pepper Hamilton | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a manager, competitive intelligence and an online marketing manager in terms of educational background:
| Manager, Competitive Intelligence | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and online marketing managers' demographics:
| Manager, Competitive Intelligence | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |