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The differences between managers, competitive intelligence and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, competitive intelligence and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $68,283 average annual salary of a manager, competitive intelligence.
The top three skills for a manager, competitive intelligence include market research, competitive landscape and competitive analysis. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Manager, Competitive Intelligence | Sales And Marketing Manager | |
| Yearly salary | $68,283 | $81,953 |
| Hourly rate | $32.83 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 39,560 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The competitive intelligence manager is responsible for gathering, analyzing, and distributing intelligence on market conditions, products, customers, and competitors for business decision-making purposes. He/she has innovative skills in developing solutions from complex problems, actionable recommendations and presentations, and in compliance with relevant company regulations. Also, this manager possesses excellent mathematical and analytical skills to efficiently provide an advanced warning of risks and opportunities, including takeovers, mergers, new products and services, and other market factors to become competitive in business.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Managers, competitive intelligence and sales and marketing managers have different pay scales, as shown below.
| Manager, Competitive Intelligence | Sales And Marketing Manager | |
| Average salary | $68,283 | $81,953 |
| Salary range | Between $33,000 And $139,000 | Between $43,000 And $154,000 |
| Highest paying City | Boston, MA | Yonkers, NY |
| Highest paying state | Massachusetts | New York |
| Best paying company | Pepper Hamilton | Meta |
| Best paying industry | - | Technology |
There are a few differences between a manager, competitive intelligence and a sales and marketing manager in terms of educational background:
| Manager, Competitive Intelligence | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, competitive intelligence' and sales and marketing managers' demographics:
| Manager, Competitive Intelligence | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |