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The differences between managers of international marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a marketing program manager. Additionally, a manager of international marketing has an average salary of $99,600, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Manager Of International Marketing | Marketing Program Manager | |
| Yearly salary | $99,600 | $86,807 |
| Hourly rate | $47.88 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Managers of international marketing and marketing program managers have different pay scales, as shown below.
| Manager Of International Marketing | Marketing Program Manager | |
| Average salary | $99,600 | $86,807 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a manager of international marketing and a marketing program manager in terms of educational background:
| Manager Of International Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and marketing program managers' demographics:
| Manager Of International Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |