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The differences between managers of international marketing and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $99,600 average annual salary of a manager of international marketing.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Manager Of International Marketing | Product Marketing Manager | |
| Yearly salary | $99,600 | $112,220 |
| Hourly rate | $47.88 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Managers of international marketing and product marketing managers have different pay scales, as shown below.
| Manager Of International Marketing | Product Marketing Manager | |
| Average salary | $99,600 | $112,220 |
| Salary range | Between $71,000 And $138,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a product marketing manager in terms of educational background:
| Manager Of International Marketing | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and product marketing managers' demographics:
| Manager Of International Marketing | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |