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The differences between managers of international marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of international marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $99,600 average annual salary of a manager of international marketing.
The top three skills for a manager of international marketing include digital marketing, marketing campaigns and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Manager Of International Marketing | Senior Manager Of Marketing | |
| Yearly salary | $99,600 | $118,350 |
| Hourly rate | $47.88 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,216 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Managers of international marketing and senior managers of marketing have different pay scales, as shown below.
| Manager Of International Marketing | Senior Manager Of Marketing | |
| Average salary | $99,600 | $118,350 |
| Salary range | Between $71,000 And $138,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a manager of international marketing and a senior manager of marketing in terms of educational background:
| Manager Of International Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of international marketing' and senior managers of marketing' demographics:
| Manager Of International Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.2% Female, 44.8% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |