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Manager, product management vs product marketing manager

The differences between managers, product management and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, product management and a product marketing manager. Additionally, a manager, product management has an average salary of $123,250, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a manager, product management include product management, healthcare and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Manager, product management vs product marketing manager overview

Manager, Product ManagementProduct Marketing Manager
Yearly salary$123,250$112,220
Hourly rate$59.25$53.95
Growth rate10%10%
Number of jobs188,083166,047
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a manager, product management do?

A manager of product management's role is to supervise and oversee the design and development of new products and services, ensuring efficiency and customer satisfaction. Their responsibilities revolve around conducting research and analysis to determine new opportunities and demands of customers, keeping abreast of all the market trends, and collaborating with other designers and analysts to devise new ideas. One may also perform clerical tasks such as preparing progress reports, creating presentations, resolving issues and concerns, and maintaining data, all while adhering to the policies and regulations of the company.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Manager, product management vs product marketing manager salary

Managers, product management and product marketing managers have different pay scales, as shown below.

Manager, Product ManagementProduct Marketing Manager
Average salary$123,250$112,220
Salary rangeBetween $93,000 And $163,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaCredit Karma
Best paying industryStart-upTechnology

Differences between manager, product management and product marketing manager education

There are a few differences between a manager, product management and a product marketing manager in terms of educational background:

Manager, Product ManagementProduct Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Manager, product management vs product marketing manager demographics

Here are the differences between managers, product management' and product marketing managers' demographics:

Manager, Product ManagementProduct Marketing Manager
Average age3939
Gender ratioMale, 62.0% Female, 38.0%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, product management and product marketing manager duties and responsibilities

Manager, product management example responsibilities.

  • Lead pricing strategy and GTM positioning and global price structures.
  • Lead multiple projects/programs in an agile environment conducting scrum ceremonies and delivering business value.
  • Conduct market/customer research; define requirements, KPIs.
  • Develop Java client code to utilize the new communication protocol.
  • Establish CRM database for golf market and develop performance measures to ensure sales utilization and compliance.
  • Implement CRM functionality find through market analysis eliminating client complaints.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Manager, product management vs product marketing manager skills

Common manager, product management skills
  • Product Management, 11%
  • Healthcare, 5%
  • Project Management, 4%
  • Patients, 4%
  • Lifecycle Management, 4%
  • Cloud, 3%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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