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Manager, product management vs senior product marketing manager

The differences between managers, product management and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, product management and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $123,250 average annual salary of a manager, product management.

The top three skills for a manager, product management include product management, healthcare and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Manager, product management vs senior product marketing manager overview

Manager, Product ManagementSenior Product Marketing Manager
Yearly salary$123,250$128,471
Hourly rate$59.25$61.76
Growth rate10%10%
Number of jobs188,083168,205
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a manager, product management do?

A manager of product management's role is to supervise and oversee the design and development of new products and services, ensuring efficiency and customer satisfaction. Their responsibilities revolve around conducting research and analysis to determine new opportunities and demands of customers, keeping abreast of all the market trends, and collaborating with other designers and analysts to devise new ideas. One may also perform clerical tasks such as preparing progress reports, creating presentations, resolving issues and concerns, and maintaining data, all while adhering to the policies and regulations of the company.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Manager, product management vs senior product marketing manager salary

Managers, product management and senior product marketing managers have different pay scales, as shown below.

Manager, Product ManagementSenior Product Marketing Manager
Average salary$123,250$128,471
Salary rangeBetween $93,000 And $163,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaRoku
Best paying industryStart-upTechnology

Differences between manager, product management and senior product marketing manager education

There are a few differences between a manager, product management and a senior product marketing manager in terms of educational background:

Manager, Product ManagementSenior Product Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Manager, product management vs senior product marketing manager demographics

Here are the differences between managers, product management' and senior product marketing managers' demographics:

Manager, Product ManagementSenior Product Marketing Manager
Average age3939
Gender ratioMale, 62.0% Female, 38.0%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, product management and senior product marketing manager duties and responsibilities

Manager, product management example responsibilities.

  • Lead pricing strategy and GTM positioning and global price structures.
  • Lead multiple projects/programs in an agile environment conducting scrum ceremonies and delivering business value.
  • Conduct market/customer research; define requirements, KPIs.
  • Develop Java client code to utilize the new communication protocol.
  • Establish CRM database for golf market and develop performance measures to ensure sales utilization and compliance.
  • Implement CRM functionality find through market analysis eliminating client complaints.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Manager, product management vs senior product marketing manager skills

Common manager, product management skills
  • Product Management, 11%
  • Healthcare, 5%
  • Project Management, 4%
  • Patients, 4%
  • Lifecycle Management, 4%
  • Cloud, 3%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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