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Manager, research projects vs marketing consultant

The differences between managers, research projects and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a manager, research projects and a marketing consultant. Additionally, a manager, research projects has an average salary of $70,818, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a manager, research projects include project management, data collection and patients. The most important skills for a marketing consultant are customer service, web content, and media sales.

Manager, research projects vs marketing consultant overview

Manager, Research ProjectsMarketing Consultant
Yearly salary$70,818$70,593
Hourly rate$34.05$33.94
Growth rate19%19%
Number of jobs50,60488,935
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a manager, research projects do?

Managers of research projects are in charge of overseeing the daily operations of research projects, ensuring everything runs smoothly and efficiently. Their responsibilities typically include managing research teams, setting goals and guidelines, handling the budgets and schedules, and monitoring the progress of all efforts, resolving issues should there be any. There are also instances when they must prepare and present reports to the executives. Moreover, as a manager, it is essential to lead and encourage teams to reach goals while enforcing the company's policies and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Manager, research projects vs marketing consultant salary

Managers, research projects and marketing consultants have different pay scales, as shown below.

Manager, Research ProjectsMarketing Consultant
Average salary$70,818$70,593
Salary rangeBetween $52,000 And $94,000Between $44,000 And $112,000
Highest paying CitySeattle, WAWilmington, DE
Highest paying stateWashingtonDelaware
Best paying companyGoogleMeta
Best paying industryProfessionalTechnology

Differences between manager, research projects and marketing consultant education

There are a few differences between a manager, research projects and a marketing consultant in terms of educational background:

Manager, Research ProjectsMarketing Consultant
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorPsychologyBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, research projects vs marketing consultant demographics

Here are the differences between managers, research projects' and marketing consultants' demographics:

Manager, Research ProjectsMarketing Consultant
Average age3737
Gender ratioMale, 45.7% Female, 54.3%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 13.9% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between manager, research projects and marketing consultant duties and responsibilities

Manager, research projects example responsibilities.

  • Manage compliance issues with IRB, radiation safety, quality assurance, JCAOH, state and federal regulatory agencies.
  • Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
  • Analyze nutrition data using SPSS software.
  • Develop SPSS framework to enter / clean data.
  • Perform cognitive testing on stroke and heart failure patients in clinical setting.
  • Create community outreach materials to inform client's patients of the coming changes due to health care reform
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Manager, research projects vs marketing consultant skills

Common manager, research projects skills
  • Project Management, 11%
  • Data Collection, 10%
  • Patients, 8%
  • IRB, 7%
  • Public Health, 5%
  • Data Analysis, 4%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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