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Manager, research projects vs marketing coordinator

The differences between managers, research projects and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a manager, research projects and a marketing coordinator. Additionally, a manager, research projects has an average salary of $70,818, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a manager, research projects include project management, data collection and patients. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Manager, research projects vs marketing coordinator overview

Manager, Research ProjectsMarketing Coordinator
Yearly salary$70,818$48,326
Hourly rate$34.05$23.23
Growth rate19%19%
Number of jobs50,60491,281
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 80%
Average age3737
Years of experience66

What does a manager, research projects do?

Managers of research projects are in charge of overseeing the daily operations of research projects, ensuring everything runs smoothly and efficiently. Their responsibilities typically include managing research teams, setting goals and guidelines, handling the budgets and schedules, and monitoring the progress of all efforts, resolving issues should there be any. There are also instances when they must prepare and present reports to the executives. Moreover, as a manager, it is essential to lead and encourage teams to reach goals while enforcing the company's policies and regulations.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Manager, research projects vs marketing coordinator salary

Managers, research projects and marketing coordinators have different pay scales, as shown below.

Manager, Research ProjectsMarketing Coordinator
Average salary$70,818$48,326
Salary rangeBetween $52,000 And $94,000Between $34,000 And $67,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew Jersey
Best paying companyGoogleKeller Williams Capital Properties
Best paying industryProfessionalTechnology

Differences between manager, research projects and marketing coordinator education

There are a few differences between a manager, research projects and a marketing coordinator in terms of educational background:

Manager, Research ProjectsMarketing Coordinator
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 80%
Most common majorPsychologyBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, research projects vs marketing coordinator demographics

Here are the differences between managers, research projects' and marketing coordinators' demographics:

Manager, Research ProjectsMarketing Coordinator
Average age3737
Gender ratioMale, 45.7% Female, 54.3%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 13.9% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between manager, research projects and marketing coordinator duties and responsibilities

Manager, research projects example responsibilities.

  • Manage compliance issues with IRB, radiation safety, quality assurance, JCAOH, state and federal regulatory agencies.
  • Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
  • Analyze nutrition data using SPSS software.
  • Develop SPSS framework to enter / clean data.
  • Perform cognitive testing on stroke and heart failure patients in clinical setting.
  • Create community outreach materials to inform client's patients of the coming changes due to health care reform
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Manager, research projects vs marketing coordinator skills

Common manager, research projects skills
  • Project Management, 11%
  • Data Collection, 10%
  • Patients, 8%
  • IRB, 7%
  • Public Health, 5%
  • Data Analysis, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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