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Market development specialist vs business development consultant

The differences between market development specialists and business development consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development consultant has an average salary of $85,153, which is higher than the $58,991 average annual salary of a market development specialist.

The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a business development consultant are healthcare, CRM, and cloud.

Market development specialist vs business development consultant overview

Market Development SpecialistBusiness Development Consultant
Yearly salary$58,991$85,153
Hourly rate$28.36$40.94
Growth rate19%6%
Number of jobs82,421168,111
Job satisfaction-5
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 72%
Average age3744
Years of experience6-

What does a market development specialist do?

A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.

What does a business development consultant do?

The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models. Also, business consultants are responsible for negotiating contracts as needed, initiating plans and strategies to minimize company losses and drive profits. They may also function as the company's representative in promotional events and trade associations.

Market development specialist vs business development consultant salary

Market development specialists and business development consultants have different pay scales, as shown below.

Market Development SpecialistBusiness Development Consultant
Average salary$58,991$85,153
Salary rangeBetween $39,000 And $87,000Between $52,000 And $137,000
Highest paying CityWilmington, DEMinneapolis, MN
Highest paying stateDelawarePennsylvania
Best paying companyAmazonVeeva Systems
Best paying industryFinanceMedia

Differences between market development specialist and business development consultant education

There are a few differences between a market development specialist and a business development consultant in terms of educational background:

Market Development SpecialistBusiness Development Consultant
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Market development specialist vs business development consultant demographics

Here are the differences between market development specialists' and business development consultants' demographics:

Market Development SpecialistBusiness Development Consultant
Average age3744
Gender ratioMale, 59.6% Female, 40.4%Male, 64.1% Female, 35.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%11%

Differences between market development specialist and business development consultant duties and responsibilities

Market development specialist example responsibilities.

  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Strengthen cross-selling opportunities by cultivating, building, and maintaining relationships with clients across different business channels.

Business development consultant example responsibilities.

  • Manage and negotiate key vendor relationships including financial transaction processing, product marketing, advertising and collateral fulfillment to maximize ROI.
  • Improve customer retention and customer satisfaction by implementing a CRM system.
  • Work alongside CEO in developing and implementing a sales training program/protocols for new salespeople using a customize CRM
  • Connect business processes through its online payroll solution, integrate human resource information system and cloud computing services.
  • Conduct extensive research to identify healthcare provider clients and physician job candidates.
  • Arrange in-person meetings to referring primary care providers and other community healthcare organizations.
  • Show more

Market development specialist vs business development consultant skills

Common market development specialist skills
  • Market Development, 21%
  • Healthcare, 15%
  • Heart Failure, 8%
  • Sales Growth, 7%
  • Trade Shows, 6%
  • Customer Events, 4%
Common business development consultant skills
  • Healthcare, 13%
  • CRM, 9%
  • Cloud, 9%
  • Customer Satisfaction, 8%
  • Sales Training, 6%
  • Sales Pipeline, 5%

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