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The differences between market development specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $58,991 average annual salary of a market development specialist.
The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Market Development Specialist | Digital Marketing Consultant | |
| Yearly salary | $58,991 | $71,064 |
| Hourly rate | $28.36 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,421 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Market development specialists and digital marketing consultants have different pay scales, as shown below.
| Market Development Specialist | Digital Marketing Consultant | |
| Average salary | $58,991 | $71,064 |
| Salary range | Between $39,000 And $87,000 | Between $49,000 And $101,000 |
| Highest paying City | Wilmington, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Amazon | Booz Allen Hamilton |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a market development specialist and a digital marketing consultant in terms of educational background:
| Market Development Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development specialists' and digital marketing consultants' demographics:
| Market Development Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.6% Female, 40.4% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |