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The differences between market development specialists and market development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a market development specialist, becoming a market development manager takes usually requires 8-10 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $58,991 average annual salary of a market development specialist.
The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.
| Market Development Specialist | Market Development Manager | |
| Yearly salary | $58,991 | $111,159 |
| Hourly rate | $28.36 | $53.44 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,421 | 173,901 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Market development specialists and market development managers have different pay scales, as shown below.
| Market Development Specialist | Market Development Manager | |
| Average salary | $58,991 | $111,159 |
| Salary range | Between $39,000 And $87,000 | Between $74,000 And $165,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Maryland |
| Best paying company | Amazon | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a market development specialist and a market development manager in terms of educational background:
| Market Development Specialist | Market Development Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development specialists' and market development managers' demographics:
| Market Development Specialist | Market Development Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 59.6% Female, 40.4% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |