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The differences between market development specialists and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a marketer. Additionally, a market development specialist has an average salary of $58,991, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Market Development Specialist | Marketer | |
| Yearly salary | $58,991 | $39,944 |
| Hourly rate | $28.36 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,421 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Market development specialists and marketers have different pay scales, as shown below.
| Market Development Specialist | Marketer | |
| Average salary | $58,991 | $39,944 |
| Salary range | Between $39,000 And $87,000 | Between $18,000 And $86,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Amazon | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a market development specialist and a marketer in terms of educational background:
| Market Development Specialist | Marketer | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development specialists' and marketers' demographics:
| Market Development Specialist | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.6% Female, 40.4% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |