Post job

Market development specialist vs marketing & sales specialist

The differences between market development specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a marketing & sales specialist. Additionally, a market development specialist has an average salary of $58,991, which is higher than the $54,214 average annual salary of a marketing & sales specialist.

The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Market development specialist vs marketing & sales specialist overview

Market Development SpecialistMarketing & Sales Specialist
Yearly salary$58,991$54,214
Hourly rate$28.36$26.06
Growth rate19%19%
Number of jobs82,421209,292
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a market development specialist do?

A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

Market development specialist vs marketing & sales specialist salary

Market development specialists and marketing & sales specialists have different pay scales, as shown below.

Market Development SpecialistMarketing & Sales Specialist
Average salary$58,991$54,214
Salary rangeBetween $39,000 And $87,000Between $37,000 And $78,000
Highest paying CityWilmington, DERenton, WA
Highest paying stateDelawareWashington
Best paying companyAmazonMcKinsey & Company Inc
Best paying industryFinanceTelecommunication

Differences between market development specialist and marketing & sales specialist education

There are a few differences between a market development specialist and a marketing & sales specialist in terms of educational background:

Market Development SpecialistMarketing & Sales Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market development specialist vs marketing & sales specialist demographics

Here are the differences between market development specialists' and marketing & sales specialists' demographics:

Market Development SpecialistMarketing & Sales Specialist
Average age3737
Gender ratioMale, 59.6% Female, 40.4%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market development specialist and marketing & sales specialist duties and responsibilities

Market development specialist example responsibilities.

  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
  • Strengthen cross-selling opportunities by cultivating, building, and maintaining relationships with clients across different business channels.

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Market development specialist vs marketing & sales specialist skills

Common market development specialist skills
  • Market Development, 21%
  • Healthcare, 15%
  • Heart Failure, 8%
  • Sales Growth, 7%
  • Trade Shows, 6%
  • Customer Events, 4%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%

Browse business and financial jobs