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The differences between marketing associates and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing associate and a marketing communications coordinator. Additionally, a marketing associate has an average salary of $53,158, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing associate include customer service, powerpoint and digital marketing. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Associate | Marketing Communications Coordinator | |
| Yearly salary | $53,158 | $49,151 |
| Hourly rate | $25.56 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,218 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing associates and marketing communications coordinators have different pay scales, as shown below.
| Marketing Associate | Marketing Communications Coordinator | |
| Average salary | $53,158 | $49,151 |
| Salary range | Between $35,000 And $78,000 | Between $36,000 And $67,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Credit Karma | Avid |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing associate and a marketing communications coordinator in terms of educational background:
| Marketing Associate | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing associates' and marketing communications coordinators' demographics:
| Marketing Associate | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.2% Female, 55.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.0% Unknown, 4.9% Hispanic or Latino, 11.8% Asian, 12.3% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |